Job Description

Job Title: Public Relations Manager  

Department: Marketing

Reports To: VP of Sales & Marketing

 

Job brief

We are seeking a Public Relations Manager (PR Manager) to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

 

Responsibilities

  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media
  • Coordinate all public relations activities
  • Provide information to the social media manager to engage audiences across traditional and new media
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • Create content for press releases
  • Monitor, analyze and communicate PR
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Build relationships with thought leaders to grow industry awareness
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Requirements

  • Proven working experience in public relations required
  • Proven track record designing and executing successful public relations campaigns at both a local and national level
  • Strong relationships with both local and national business and industry media outlets
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Exceptional writing and editing skills

Skills

  • Ability to work with a team in a fast paced environment
  • Excellent communication skills, both verbal and written
  • Strong attention to detail
  • BA/MA degree in Marketing, Advertising, Communications or a related discipline
  • A minimum of two years’ experience